Zetcho is a Japanese word meaning top of the mountain. It was one of the few words I could find as a domain name that wasn't already taken. I was toying with tonsei or 'to shave one's head and forsake the world', but then I couldn't do this web site.
The body font is Cabin, designed by Pablo Impallari. The header font is Vollkorn, designed by FRiTZe. The navigation links font it Halant 300 published by the Indian Type Foundry. I've designed the header and body scaling based on The Elements of Typographic Style by Robert Bringhurst. An excellent application of the principles to the Web can be found at Richard Rutter's site.